Page 12 - MBRF PR REPORT - DECEMBER 2024

‘Bil Arabi’ 2024: Empowering youth and showcasing the

Arabic language in the digital era

Dubai, UAE, 23 December 2024- The Mohammed bin Rashid Al Maktoum Knowledge Foundation
th
(MBRF) concluded the 12 edition of the ‘Bil Arabi’ initiative, which is one of MBRF’s key
knowledge initiatives for promoting the use of the Arabic language in daily life and across digital

channels, especially among the youth.

The annual campaign, held on the occasion of World Arabic Language Day on 18 December each
year, attracted widespread public engagement through its highly interactive events celebrating

the Arabic language. These activities were organized across crowded shopping centers in the UAE,
including City Centre Mirdif and Etihad Mall in Dubai, City Centre Al Zahia in Sharjah, and City

Centre Ajman. The campaign was also promoted on social media through the widespread use of
the hashtag ( ي ﺑﺮﻌﻟﺎﺑ#). The campaign also featured events organized outside the UAE in Bahrain,

Egypt, the United Kingdom, Kazakhstan, and Pakistan.

His Excellency Jamal bin Huwaireb, CEO of MBRF, highlighted the success of the ‘Bil Arabi’

campaign in achieving its goals of promoting the Arab knowledge identity over the past years. He
also praised the creative impact achieved by the initiative in its last session, including innovative

activities and events that contributed to establishing the Arabic language in all aspects of daily
life and the digital space.

H.E. said: “We are deeply honored by the success of the ‘Bil Arabi’ initiative in inspiring younger
generations to use the Arabic language for creative expression and effective communication

across social media platforms and in their day-to-day lives. The initiative seeks to highlight the
authenticity, vitality, flexibility, and capacity of the Arabic language to meet the demands of the

modern world, addressing the full spectrum of human creativity.”