Page 3 - MBRF PR REPORT - DECEMBER 2024
P. 3
PR REPORT
MBRF
December 2024
3 Press Releases were issued for MBRF
2 Statements were issued for MBRF
2 Interviews were cancelled for MBRF
1 Interview was conducted for MBRF
1 Content Development was made for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 2,814,400
*Arabic Total Value of Spend 1:4 AED 11,257,600
English Total AED 791,300
*English Total Value of Spend 1:4 AED 3,165,200
TOTAL AED 14,422,800
*This calculation is based on the principle that editorials have four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
