Page 327 - FDF PR REPORT - OCTOBER 2024 (ARABIC)
P. 327

Supreme Council for Motherhood and Childhood and ‘Mother of the Nation'. These directives are
                focused on reinforcing efforts, harnessing resources and offering comprehensive support for initiatives
                that improve the welfare and quality of life for senior citizens, ensuring their stability and promoting
                happiness and well-being. This dedication underscores FDF's role as a responsible authority for senior
                citizens, aligning with H.H. Sheikha Fatima's vision by delivering a wide range of proactive and digital
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                programs tailored to their needs, identifying them as a key force in driving sustainable development
                H.E. Al Rumaithi further highlighted the digital system unveiled by the Foundation during GITEX Global
                2024, which is designed to offer social support for senior citizens and residents. This smart, responsive
                and integrated system consolidates all data of senior citizens, providing a proactive customer journey
                based on precise data analysis. The system starts its procedures with a simple questionnaire to assess
                each customer's condition, automatically directing them to the appropriate services based on their
                specific needs. An integrated profile is created for each individual, which includes medical data, an
                evaluation of their economic and housing status, and a comprehensive assessment. This streamlined
                approach enables FDF to better understand their needs and curate services accordingly for each
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                beneficiary in the next phase
                Additionally, H.E. Al Rumaithi stressed the importance of achievement indicators for services provided
                to senior citizens and residents. The Foundation revealed these indicators at its pavilion during GITEX
                2024, which showed that 152,230 senior citizens and their families participated in the social activities
                of Barakat Al Dar club. Furthermore, 29,716 senior citizens had their conditions assessed from the
                total number of senior citizens and residents registered in the Foundation's database. Meanwhile,
                67,762 senior citizens and their families participated in Barakat Al Dar club, and 84,468 individuals
                took part in its daily activities. Additionally, 6,034 senior citizens attended rehabilitation workshops,
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                and 39,271 senior citizens received Barkitna Card
                The Foundation continues to provide a comprehensive social, health, psychological and recreational
                care, ensuring full integration of this key segment into the society and fostering a sustainable, safe and
                stable life for them. By reducing their burdens, facilitating access to services and offering complete
                social support, FDF improves their quality of life and empowers them to actively engage in society.
                Being regarded as the blessing of the household, senior citizens are an integral part of the Emirati
                society.


































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