Page 160 - DGHR PR REPORT - SEPTEMBER 2025

9/22/25, 8:49 AM Dubai Customs celebrates new graduates of “Masar 33” in partnership with “Kafa’at” program
strengthening public-private sector partnerships in line with the Dubai Economic Agenda (D33).

Masar 33 is an advanced training program that blends academic preparation with practical, on-the-
ground experience. It reflects Dubai Customs’ commitment to investing in national talent and building
a sustainable localization ecosystem. The program extends the accredited training initiatives of the UK’s

CPD institution, targeting high school and university graduates who are not yet in the workforce.
Participants undergo an intensive 32-day program covering both theoretical and practical aspects of
customs and logistics operations.

A standout feature of the program is employment placement with leading logistics companies, giving

graduates the skills and opportunities to integrate seamlessly into the workforce and embark on
promising professional paths—supporting Dubai’s vision of a competitive economy and sustainable
leadership.

During the ceremony, Rashid Al Sharid, Executive Director, Administration and Finance Division at
Dubai Customs, expressed pride in the graduates, stating:

"Investing in people is the most worthwhile investment, and empowering national talent is the
cornerstone of economic leadership. Today, you have proven your readiness to play an active role in
enhancing the business environment and strengthening the nation’s competitiveness."

Al Sharid emphasized that the Academy is more than a training institution—it is a national center of

expertise, equipping new generations and building human capital capable of leading the future. He
highlighted that the Academy’s programs combine theory and practical experience according to global
best practices, and that this graduation represents a qualitative leap toward preparing a new generation
of specialists ready to drive transformation in the logistics sector and reinforce Dubai’s position as
a global hub for trade and logistics services.

This achievement reflects collaboration among the UAE Council for Competitiveness of National Talent,
the Ministry of Human Resources and Emiratization, and the Dubai Government Human Resources
Department, all working under a unified national vision to empower Emirati talent across key sectors.

The program also received strong support from leading companies that recruited graduates,

including Maersk, FedEx, Aramex, DHL, Al Ghurair, and CMA-CGM, showcasing the private sector’s
commitment to supporting national talent and contributing to a knowledge-based, sustainable
economy that enhances the UAE’s global competitiveness.

Al Sharid concluded the ceremony with a motivational message to the graduates:
"This is not the end of the road—it’s the beginning. Today, you carry the torch of excellence, and we are

confident you will continue your journey with steady steps toward a brighter future."

The Dubai Logistics Academy continues to play a strategic role in capacity building and talent
development, designing specialized programs that combine theory and practical application according

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