Page 3 - MOE ENGLISH PR REPORT - DECEMBER 2024 (International)
P. 3
PR REPORT
Ministry of Economy
December 2024
20 Press Releases were issued for Ministry of Economy
5 Statements were prepared for Ministry of Economy
18 Speeches were prepared for Ministry of Economy
10 Interviews were conducted for Ministry of Economy
2 Media Invites were made for Ministry of Ministry of Economy
7 Event Media Coverages were conducted for Ministry of Economy
20 Content Development were made for Ministry of Economy
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 12,139,900
*Arabic Total Value of Spend 1:4 AED 48,559,600
English Total AED 9,052,800
*English Total Value of Spend 1:4 AED 36,211,200
TOTAL AED 84,770,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
