Page 53 - MOE ENGLISH PR REPORT - DECEMBER 2024 (International)

A memorable experience
Since its grand opening in 2013, Dubai Miracle Garden has captivated millions of
visitors across its successive seasons, offering an unforgettable experience
surrounded by millions of vibrant flowers.

Establishing itself as one of Dubai's premier green tourism destinations, the garden
stands out not only for its enchanting displays but also for its commitment to
sustainability.

Innovative practices such as advanced irrigation systems, solar-powered lighting,
and a recycling program that transforms organic waste into compost to nourish the
flowers underscore its eco-friendly ethos.

The garden’s offerings align seamlessly with Dubai's world-class family
entertainment options and its globally renowned tourism infrastructure, making it a
key highlight of the city’s green initiatives.

The fifth season of the ‘World’s Coolest Winter’ campaign, under the theme ‘Green
Tourism,’ aims to highlight the natural beauty of sustainable tourist destinations
across the UAE.

This initiative seeks to position these destinations as key attractions that enhance the
country’s overall tourism offerings.

Launched in collaboration with the Ministry of Economy, the National Agricultural
Center, and local tourism authorities, the campaign is part of a broader effort to boost
domestic tourism in line with the national tourism strategy spearheaded by His
Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime
Minister of the UAE and Ruler of Dubai.

The strategy aims to create an integrated tourism ecosystem that supports the nation’s
growth as a top global travel destination.

2