Page 3 - MBRF PR REPORT - July 2024
P. 3
PR REPORT
MBRF
July 2024
3 Press Releases were issued for MBRF
10 Content Developments were made for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,207,400
*Arabic Total Value of Spend 1:4 AED 4,829,600
English Total AED 521,500
*English Total Value of Spend 1:4 AED 2,086,000
TOTAL AED 6,915,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
