Page 3 - Wego PR REPORT - SEPTEMBER 2024
P. 3
PR REPORT
WEGO
September 2024
1 Press Release was issued for Wego
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 142,700
*Arabic Total Value of Spend 1:4 AED 570,800
English Total AED 151,800
*English Total Value of Spend 1:4 AED 607,200
TOTAL AED 1,178,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
