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11/28/24, 2:18 PM Sharjah International Travel and Tourism Forum gets under way

Sharjah International Travel and

Tourism Forum gets under way

25 Nov 2024

Sheikh Sultan Bin Ahmed along with other dignitaries attends the opening session of the SITTF in Sharjah on Monday. WAM

Sheikh Sultan Bin Ahmed Bin Sultan Al Qasimi, Deputy Ruler of Sharjah, witnessed the launch of the
eleventh edition of the Sharjah International Travel and Tourism Forum (SITTF), under the theme
“The Future of Tourism: in the realms of digitalisation, health, and safety,” organised by the Sharjah
Commerce and Tourism Development Authority, at the Sharjah Expo Centre.

The opening ceremony began with the national anthem of the United Arab Emirates, after which
Sheikh Sultan Bin Ahmed and the attendees watched a video presentation outlining the forum’s
objectives and key topics to be discussed in the sessions. This was followed by a welcoming speech
from Khaled Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development
Authority, extending a warm welcome to the Deputy Ruler of Sharjah and the attendees at the forum,
which brings together a number of global experts, innovative sector leaders, decision-makers, and
policy-makers to discuss future trends in tourism and how to leverage modern technologies to

enhance tourist experiences and promote sustainability in the sector.

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