Page 54 - MOE ENGLISH PR REPORT- NOVEMBER 2024
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Press Release
hospitality and hotel-related activities. Furthermore, the meeting highlighted the significance of
the ‘World’s Coolest Winter’ campaign in promoting the expansion of the hospitality sector and
boosting national tourism revenues. It also aims to draw a larger number of international
companies to the UAE's markets.
The Hospitality Advisory Committee, established by the Emirates Tourism Council, offers
guidance and recommendations to the Head of the UAE Tourism Council on the hospitality
sector’s development. In addition to providing information and insights into the latest
developments in the UAE's hospitality sector, the Committee proposes fresh initiatives and ideas
from the private sector aimed at propelling the sector’s growth. Additionally, it offers feedback
and perspectives on government tourism policies and initiatives.
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