Page 3 - LAMBORGHINI PR REPORT - December 2023
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PR REPORT
Lamborghini Abu Dhabi & Dubai
December 2023
1 Press Release was issued for Lamborghini Abu Dhabi & Dubai
3 Content Development were made for Lamborghini Abu Dhabi & Dubai
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 67,400
*Arabic Total Value of Spend 1:4 AED 269,600
English Total AED 152,600
*English Total Value of Spend 1:4 AED 610,400
TOTAL AED 880,000
Total Arabic Media Reach 3,710
Total English Media Reach 6,252,320
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
