Page 3 - ALEF EDUCATION PR RPEORT JANUARY 2025
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PR REPORT



                                             Alef Education


                                                  January 2025



                    2 Statements were issued for Alef Education

                    1 Interview was conducted for Alef Education
                    2 Content Developments were made for Alef Education



                    TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                       A  r  a  b  i  c     T  o  t  a  l                    A  E  D                              3,195,700

                     *Arabic Total Value of Spend 1:4                     AED                          12,782,800

                    E  n  g  l  i  s  h     T  o  t  a  l                    A  E  D                                 232,400

                     *English Total Value of Spend 1:4                    AED                               929,600

                     TOTAL                                                AED                          13,712,400


                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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