Page 3 - KAEC PR REPORT - APRIL 2024
P. 3
PR REPORT
KAEC
April 2024
8 Content Developments were made for KAEC.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 132,700
*Arabic Total Value of Spend 1:4 AED 530,800
English Total AED 324,000
*English Total Value of Spend 1:4 AED 1,296,000
TOTAL AED 1,826,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
