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JETOUR's ‘Enjoy the Journey, Embrace the World’ highlights new possibilities in market at Beijing Auto Show | Web Release

JETOUR’s ‘Enjoy The Journey, Embrace The World’ Highlights New

Possibili es In Market At Beijing Auto Show

By Editor_wr On May 6, 2024

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JETOUR, the leading Chinese SUV brand tailored to market trends and consumer needs, presented it’s ‘Enjoy the

Journey, Embrace the World’ themed global press conference during the highly an cipated Beijing Auto Show.
Since its establishment and eleva on to an independent brand with fully autonomous opera ons across R&D,

procurement, marke ng, produc on and qualifica on, JETOUR has dedicated itself to becoming a leader in the ‘
automo ve market segment, further solidifying its vision of ‘Travel+’.

Harnessing Industry Trends for Global Expansion

The Chinese automo ve industry has witnessed remarkable growth in recent years, with the rising export volume

playing a pivotal role in this expansion. According to the China Associa on of Automobile Manufacturers (CAAM),
China’s automo ve exports soared to a record high of 4.91 million units in 2023, marking a 57.9 per cent increase

from 2022. This surge reflects the growing global demand for made-in-China vehicles, driven by their reputa on for
quality, affordability and technological advancements.

In line with its strategy for global expansions, JETOUR has been following this trend. By designing vehicles that cater

to family and off-road travel, JETOUR has achieved a remarkable global sales volume of 1.1 million units within 68
months since its first product launch, garnering a customer base of over 45 million worldwide. This ‘JETOUR Speed’

has set an industry benchmark, with a year-on-year sales increase of 75 per cent in 2023, reaching a cumula ve
annual sales volume of 315,167 units, making it the fastest-growing SUV brand in China. Since 2019, JETOUR has
expanded into over 50 countries and regions, leading in Angola, Uruguay, Ecuador and other markets.

Consumer Trends Fuelling Best-Selling Products

A report by McKinsey & Company forecasts that the global SUV market will experience a compound annual growth

rate (CAGR) of 7.2 per cent between 2020 and 2030, fuelled by factors such as rising disposable incomes, increasing
urbanisa on and a growing desire for adventure travel. This trend is par cularly strong in emerging markets, where

SUVs and off-road vehicles are seen as status symbol and prac cal for naviga ng challenging terrains.

JETOUR’s family-oriented off-road travel products, especially the X70 and X90 series, have matured in the
interna onal market, a ribu ng to its ability to address these specific needs and preferences. It also launched

JETOUR DASHING across various global markets, which quickly became a best-selling model in the segment in Egypt
and Saudi Arabia. Furthermore, JETOUR T2, the brand’s first off-road travel product, became an instant hit in the

Chinese market, breaking the 10,000-unit sales milestone in its third month and se ng a record for the fastest

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