Page 8 - Jetour PR Report- May 2024
P. 8
Press Release
JETOUR's ‘Enjoy the Journey, Embrace the World’ highlights new
possibilities in market at Beijing Auto Show
May 6, 2024:
JETOUR, the leading Chinese SUV brand tailored to market trends and consumer needs, presented
it’s ‘Enjoy the Journey, Embrace the World’ themed global press conference during the highly
anticipated Beijing Auto Show. Since its establishment and elevation to an independent brand with
fully autonomous operations across R&D, procurement, marketing, production and qualification,
JETOUR has dedicated itself to becoming a leader in the ' automotive market segment, further
solidifying its vision of 'Travel '.
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Harnessing Industry Trends for Global Expansion
The Chinese automotive industry has witnessed remarkable growth in recent years, with the rising
export volume playing a pivotal role in this expansion. According to the China Association of
Automobile Manufacturers (CAAM), China’s automotive exports soared to a record high of 4.91
million units in 2023, marking a 57.9 per cent increase from 2022. This surge reflects the growing
global demand for made-in-China vehicles, driven by their reputation for quality, affordability and
technological advancements.
In line with its strategy for global expansions, JETOUR has been following this trend. By designing
vehicles that cater to family and off-road travel, JETOUR has achieved a remarkable global sales
volume of 1.1 million units within 68 months since its first product launch, garnering a customer base
of over 45 million worldwide. This ‘JETOUR Speed’ has set an industry benchmark, with a year-on-
year sales increase of 75 per cent in 2023, reaching a cumulative annual sales volume of 315,167
units, making it the fastest-growing SUV brand in China. Since 2019, JETOUR has expanded into
over 50 countries and regions, leading in Angola, Uruguay, Ecuador and other markets.
Consumer Trends Fuelling Best-Selling Products
A report by McKinsey & Company forecasts that the global SUV market will experience a compound
annual growth rate (CAGR) of 7.2 per cent between 2020 and 2030, fuelled by factors such as rising
disposable incomes, increasing urbanisation and a growing desire for adventure travel. This trend is