Page 14 - Red Hat PR REPORT - JULY 2025

Press Release

Introducing the Red Hat Partner Demand Center
The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation
platform, is designed to help partners more easily deliver impactful marketing campaigns, content and
programs. This enables partners to autonomously launch ready-made marketing campaigns and create
workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and
prospects.

Key benefits of the platform include:

● Autonomous campaign execution: Partners can execute campaigns from start to finish with an
intuitive, self-serve platform.
● Easily customizable content: Add your brand and message to turnkey activities to make the story
yours.
● Comprehensive activity and lead tracking: Detailed dashboards provide insights into activities,
performance, leads, and more.
● Extensive content library: The platform currently features over 16 campaigns available in nine
core languages, spanning all major Red Hat products.

This platform is designed to provide partners with assisted control over their marketing efforts, providing
them with joint branding and messaging. Partners can request access to the new platform here.

Transforming to deliver autonomous engagement

The ongoing transformation of Red Hat's global partner engagement experience is a testament to our
commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers.
With this transformation, we are providing greater autonomy for partners to benefit from more choice,
clearer growth opportunities and stronger collaboration with each other and Red Hat.

Red Hat continues to enhance our rebate strategy by extending and adding new rebate opportunities,
aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible
Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to
improve the partner user experience, including enhanced tooling designed to provide greater autonomy
and visibility for partners.

Learn more
Partners can log into the Red Hat Partner Connect portal, reach out to their Red Hat partner account
manager, or contact partner support for further information on these updates and to understand their
current standing and eligibility requirements. Additionally, more details on updated rebates and
incentives can be found in the Red Hat Content Center.