Page 3 - MOS PR REPORT - November 2024
P. 3

PR REPORT



                                        Ministry of Sports


                                               November 2024





                 4 Press Release was issued for the Ministry of Sports
                 2 Statements were issued for the Ministry of Sports

                 1 Media Invite was made for the Ministry of Sports

                 3 Event Evaluations were made for the Ministry of Sports
                 The Press Releases were sent to all local, Pan Arab publications.



                 TOTAL VALUE - ARABIC MEDIA COVERAGE IN UAE AED.

                    A  r  a  b  i  c     T  o  t  a  l                    A  E  D                                 3,285,800

                  *Arabic Total Value of Spend 1:4                     AED                             13,143,200

                  TOTAL                                                AED                             13,143,200


                 *This calculation is based on the principle that editorial has four times the value of paid-for
                 advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
                 is four times more than paid-for advertising.
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