Page 3 - MFNCA PR REPORT - DECEMBER 2024
P. 3
PR REPORT
Ministry of State for Federal National
Council Affairs
December 2024
2 Statements were issued for MFNCA
4 Content Development were made for MFNCA
1 Media plan was made for MFNCA
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 1,316,600
*Arabic Total Value of Spend 1:4 AED 5,266,400
E n g l i s h T o t a l A E D 110,200
*English Total Value of Spend 1:4 AED 440,800
TOTAL AED 5,707,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
