Page 107 - SOBHA REALTY PR REPORT - MARCH 2024 (ENGLISH)

3/4/24, 1:14 PM Sobha Realty achieves all-time high sales in 2023 with record bookings of AED 15.5 Billion | iHeartEmirates

Last year the company took a strategic initiative to introduce their first corporate brand

campaign ‘The Art Of The Detail’ which showcases the DNA of the organization. As a result,

Sobha realty rose up to become the 2nd most recalled brand in Dubai Real Estate in the year,

reported in a brand heath research conducted amongst real estate intenders.

Ravi Menon, Co-Chairman of Sobha Realty, said: “We are delighted to conclude 2023 on a

high note, attaining record-breaking sales and establishing strategic partnerships that will shape

the future of Sobha Realty. The exceptional growth reflects our steadfast commitment to

delivering high-quality properties. As we step into 2024, our focus remains on adapting to
evolving market trends and elevating the quality of our services, further ensuring a continuation

of our upward trajectory in the dynamic real estate landscape and realising our vision to be a

global real estate brand.”

Throughout 2023, Sobha Realty strategically elevated its market position and ensured

continued success by creating worthwhile partnerships. In line with its endeavour to explore

new opportunities beyond the regional real estate landscape, Sobha Realty entered into a

significant venture with IIFA 2023 to cater to the global Indian audiences, as well as marked a

multi-year principal partnership with Arsenal Football Club for a truly global outreach.

Furthermore, PNC Investments, the group’s holding company, garnered credit ratings of

‘BB-‘from S&P Global Ratings and ‘Ba3’ from Moody’s in 2023, underscoring its substantial

financial strength. The developer’s historic USD 300 million Sukuk issuance last year also
demonstrated its capability to attract a wide range of investors from across the globe. Another

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