Page 360 - SOBHA REALTY PR REPORT - MARCH 2024 (ENGLISH)

3/19/24, 11:58 AM Dubai to get Dh400 million endowment university
from the UAE and the region to enroll and finish their higher education within an exemplary
educational environment,” he added.
PNC Menon, founder and chairman of Sobha Realty, said: “The charitable grant agreement
signed with MBRGI is part of our efforts to promote collaboration to implement impactful
projects that benefit vulnerable populations across many countries. This agreement is particularly
important to Sobha Realty due to its association with the Mothers’ Endowment campaign, as well
as the Group’s keenness to support charity and humanitarian initiatives launched by the UAE to
help millions around the world.”
Strong culture of endowments
The endowment university, which aims to provide thousands of students with education
opportunities, demonstrates the maturation and evolution of the UAE’s culture of endowments.
The Mothers’ Endowment campaign, launched by Sheikh Mohammed bin Rashid on March 4,
and organised by the MBRGI, allows contributors to honour their mothers by donating on their
behalf. It aims to provide education and vocational training to underprivileged individuals by
supporting education across all levels and vocational tracks, giving them a chance to improve
their quality of life, build their capabilities and equip themselves with the skills needed to
succeed the job market, which will ultimately support development in their communities.
The campaign seeks to revive the culture of endowments as a means of fostering sustainable
impact and giving, while also highlighting the role of mothers in supporting their children’s
education. The campaign also reinforces key values such as honouring parents, kindness,
compassion and solidarity in the community, further strengthening the UAE’s humanitarian role.
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