Page 85 - SOBHA REALTY PR REPORT - MARCH 2024 (ENGLISH)

3/6/24, 11:17 AM Sobha Eyes Dh20b Sales After A Record-Breaking 2023 | MENAFN.COM
“The exceptional growth reflects our steadfast commitment to delivering high-quality
properties. As we step into 2024, our focus remains on adapting to evolving market trends

and elevating the quality of our services, further ensuring a continuation of our upward
trajectory in the dynamic real estate landscape and realising our vision to be a global real

estate brand,” Menon said.

He said Sobha Realty's“steadfast commitment to ensuring utmost excellence in design,
craftsmanship, quality, and customer satisfaction, as well as timely delivery of its projects,

have been key factors for the rising demand for its properties.”

The company also made significant strides in establishing a robust global presence through

its marketing efforts and set out the aspiration to expand its footprint in some key global
markets.“Sobha Realty's consistency in setting new industry standards with each of its

projects, including the newly launched Sobha Hartland-2 and Sobha Seahaven Sky Edition,
has resulted in a strong demand from the consumers.,” said the statement.

“Last year the company took a strategic initiative to introduce its first corporate brand

campaign 'The Art Of The Detail' which showcases the DNA of the organization. As a result,
Sobha Realty rose to become the 2nd most recalled brand in Dubai Real Estate in the year,

reported in a brand health research,” said the developer.

In 2023, Sobha Realty strategically elevated its market position and ensured continued
success by creating worthwhile partnerships. The company entered into a significant venture

with IIFA 2023 to cater to the global Indian audiences, as well as marked a multi-year principal
partnership with Arsenal Football Club for a truly global outreach.

The company said its $300 million Sukuk issuance last year also demonstrated its capability

to attract a wide range of investors from across the globe.“Another notable achievement was
the Guinness World Record for creating the 'largest helmet mosaic formed by people'

depicting the UAE flag.”

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