Page 3 - MOE ARABIC PR REPORT - AUGUST 2024 (Part 2)
P. 3
PR REPORT
Ministry of Economy
August 2024
10 Press Releases were issued for Ministry of Economy
3 Statements were prepared for Ministry of Economy
21 Speeches were prepared for Ministry of Economy
1 Media Invite was made for Ministry of Ministry of Economy
4 Interviews & Articles were conducted for Ministry of Economy
33 Event Media Coverages were conducted for Ministry of Economy
20 Content Development were made for Ministry of Economy
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 13,532,900
*Arabic Total Value of Spend 1:4 AED 54,131,600
English Total AED 3,737,300
*English Total Value of Spend 1:4 AED 14,949,200
TOTAL AED 69,080,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
