Page 3 - MOET ENGLISH PR REPORT - AUGUST 2025
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PR REPORT
Ministry of Economy & Tourism
August 2025
7 Press Releases were issued for Ministry of Economy & Tourism
3 Statements were prepared for Ministry of Economy & Tourism
8 Speeches were prepared for Ministry of Economy & Tourism
5 Interviews were conducted for Ministry of Economy & Tourism
20 Content Development were made for Ministry of Economy & Tourism
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 12,676,600
*Arabic Total Value of Spend 1:6 AED 76,059,600
English Total AED 4,044,900
*English Total Value of Spend 1:6 AED 24,269,400
TOTAL AED 100,329,000
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
