Page 3 - ANDALUSIA PR REPORT - NOVEMBER 2023 (International)
P. 3
INTERNATIONAL PR REPORT
‘Andalusia: Histoy and Civilization’ Initiative
November 2023
3 Press Releases were issued for ‘Andalusia: History and Civilization’ Initiative
The press releases were issued in Spain
TOTAL VALUE – ENGLISH MEDIA COVERAGE IN AED.
Spanish Total AED 1,539,800
*Spanish Total Value of Spend 1:4 AED 6,159,200
TOTAL AED 6,159,200
Spanish Clippings 127
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
