Page 3 - SOL Properties PR Report - March 2025
P. 3

MEDIA MONITORING REPORT
                                                     (March 2025)




                                          SOL PROPERTIES



               1 Press Release was issued for Sol Properties
               3 Interviews were conducted for Sol Properties
               3 Opinion Pieces were issued for Sol Properties
               The press releases were sent to all local, Pan-Arab English and Arabic publications.

               TOTAL VALUE - ARABIC & ENGLISH IN UAE AED.

                Arabic Total                                             AED                298,800

               *Arabic Total Value of Spend 1:4                          AED                1,195,200

                English Total                                            AED                457, 100

               *English Total Value of Spend 1:4                         AED                1,828, 400

                TOTAL                                                    AED                3,023,600

               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of
               editorial is four times more than paid-for advertising.
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