Page 3 - FUGRO PR REPORT NOVEMBER 2023
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PR REPORT
FUGRO
November 2023
1 Press Release was issued for Fugro
3 Interviews were secured for Fugro
2 Speaking Engagement was secured for Fugro
1 Case Study was made for Fugro
5 Content Development were made for Fugro
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 167,600
*Arabic Total Value of Spend 1:4 AED 670,400
English Total AED 279,900
*English Total Value of Spend 1:4 AED 1,119,600
TOTAL AED 1,790,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
