Page 31 - ALEF EDUCATION PR REPORT SEPTEMBER 2024

create personalised data-driven plans for them based on clear, actionable insights while
allowing parents to readily understand their children’s current literacy level and support
them with the right level of reading material.

Eyad Darawsheh has been appointed General Manager of Miqyas Al Dhad to spearhead the
ongoing development and regional adoption of the scale. With over 20 years of experience
spanning the Middle East and globally, Eyad brings a wealth of expertise in education,
technology, and publishing. His extensive experience in managing multinational education
products and his track record of driving growth and innovation will be instrumental in
rapidly enabling education leaders, policymakers, publishers and education providers
across the Arab world to inspire their learners. Miqyas Al Dhad represents a significant step
forward in enabling a bright future for the Arabic language, helping students become more
empowered to develop their language skills.

“We are committed to leveraging our expertise and solutions to drive the development of
the educational system, particularly in learning the Arabic language. This appointment
marks a significant milestone in our mission to empower Arabic-speakers everywhere with
the skills they need to thrive in the modern world,” said Will Lock, Chief Growth Officer at
Alef Education. “Under Eyad’s leadership, Miqyas Al Dhad will help to address educational
challenges and accelerate the transition to a more collaborative and flexible Arabic
learning system. The scale will transform how we approach Arabic literacy, providing a

standardised measure that reflects the unique linguistic and cultural nuances of the Arab
world.”

Eyad Darawsheh, General Manager of Miqyas al Dhad, said, “I am honoured to lead this
unparalleled initiative. It is exciting to think that we are enabling our entire ecosystem to
develop and tailor exactly the right resources to learners and propel their love and
competency for Arabic. Significant progress has already been made and I'm excited to join
as we begin the field testing."

MetaMetrics® provides smart scales for literacy and numeracy so everyone can cultivate
the skills they need to thrive in a dynamic world. “Our collaboration with Miqyas Al Dhad is
a significant step towards enabling Arabic to continue to build its exciting future path as
one of the world’s most important and widely used languages,” said Brad Baumgartner,
CEO of MetaMetrics®. “With a surging demand for higher levels of Arabic proficiency
amongst native and non-native Arabic speakers, the measures to bring together so many
parts of the education landscape is an urgent and pressing need. We are honored to bring

our smart scales and experience to this initiative, to contribute to the success of Miqyas Al

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