Page 62 - ALEF EDUCATION PR REPORT SEPTEMBER 2024

Company: Alef Education
Industry: Education

A thought leader in education technology, Geoffrey Alphonso has been listed among the Top 30
CEOs list by Arabian Business and among the 100 Most Inspiring Leaders in the Middle East list,
also by Arabian Business.

Alphonso brings a background of strategic thinking. He has over 25 years of experience
implementing business transformations in the North American, Australian, and Middle Eastern
markets and has held senior positions in edtech, telecommunications, and finance globally.
Prior to joining Alef Education, Alphonso was General Manager and Head of Pearson Education’s
digital business practice in the Middle East and Africa for over nine years. He currently sits on the
board of THAKI – a non-governmental organisation that provides digital education products and
services to underprivileged children in the MENA region – and is a member of the Forbes Technology
Council. He holds an MBA from London Business School.
Industry leader

Under his leadership, Alef Education has grown from a startup in 2016 to a prominent organisation.
As CEO of Alef Education and founding member of the AI award-winning Alef Platform, Alphonso
leads the overall vision, design, innovation, and product portfolio to cater to global growth at scale.
He rapidly grew the company into five new markets, serving more than 1 million learners.

In an interview with CEO Middle East, Alphonso shared his views on the evolving education sector.
He said: “Our mission is to provide accessible, personalised, and innovative education solutions
that inspire a love of learning and empower students with 21st-century skills. We recognise the
transformative power of technology in education, and our solutions are designed to make
education accessible anytime, anywhere.”

“Our services make education more inclusive and address the needs of learners of all levels. We
advocate for systemic change and improve educational outcomes worldwide by working with
educators, schools, and policymakers. We also work closely with teachers to provide professional
development and training that enables effective integration of technology in the classroom,” he
added.

Cutting-edge education
Alef Education has laid out a strategic vision to leverage innovative technologies and expand
globally to reach more students and have a more significant impact on K-12 education. The
company envisions a future where every student, regardless of where they live or their
circumstances, has access to high-quality, personalised education.

With cyber security a top priority among Gulf organisations, Alef Education is making sure it aligns
with the times.
“At Alef Education, we understand the importance of cyber security and student privacy – our
primary focus is online safety. We have taken various measures to protect student data, comply

https://www.arabianbusiness.com/powerlists/revealed-arabian-business-100-most-inspiring-
leaders-2024