Page 3 - TRIMBLE PR REPORT - November 2023
P. 3
MEDIA MONITORING REPORT
(November 2023)
Trimble
1 Press Release was issued for Trimble
2 Interviews were conducted for Trimble
5 Opinion pieces were issued for Trimble
2 Feature articles were issued for Trimble
1 Speaking Opportunity was conducted for Trimble
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 173,000
*Arabic Total Value of Spend 1:4 AED 692,000
English Total AED 285,800
*English Total Value of Spend 1:4 AED 1,143,200
TOTAL AED 1,835,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
