Page 61 - BRIDGESTONE PR REPORT - SEPTEMBER 2025

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Editor: Janine Young
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A News Digest of Activities in the Tire Industry Do not copy, fax or email
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September 3, 2025 - Vol. 38, No. 36b

WHAT'S NEW IN TIRES

Bridgestone Uses World Solar Challenge as Mobile Laboratory
Bridgestone Corp., the title sponsor of the 2025 Bridgestone World Solar Challenge (BWSC), held in
Australia from August 24-31, supplied tires equipped with its Enliten technology to event participants. The
tires featured over 65% recycled and renewable materials, including for first time, rCB and recycled steel
developed through Bridgestone's partners.
In addition to reducing the number of tires used during the event, the tire maker implemented low-carbon
logistics and promoted post-use recycling. Teams equipped with Enliten technology tires claimed victory in
both the Challenger and Cruiser classes, the tire maker said.
Recovered carbon black produced at the Bridgestone Innovation Park (Kodaira City, Tokyo) was adopted
for BWSC tires. Additionally, Bridgestone utilized end-of-life tires collected at the Bridgestone Tire Recycle
Center Osaka Corporation to produce recycled steel using electric furnaces. Bridgestone also incorporated
a new aramid material with circular content.
The improved wear resistance of Enliten tires extended driving range and reduced the number of tires
supplied per team from 24 to 16, Bridgestone added.
(Bridgestone – Tokyo, Japan)