Page 3 - Hytera PR Report - December 2023
P. 3
MEDIA MONITORING REPORT
(December 2023)
Hytera
1 Interview was Conducted for Hyetera.
TOTAL VALUE - ENGLISH PRESS RELEASES IN UAE AED.
English Total AED 27,700
*English Total Value of Spend 1:4 AED 110,800
TOTAL AED 110,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
