Page 83 - ALEF EDUCATION PR REPORT OCTOBER 2024

10/22/24, 9:51 AM Alef Education expands into KSA as Knowledge Towers School in Riyadh adopts its education solutions
and its Human Capital Development Plan. Building on this vision, Alef Education signed a contract with
Knowledge Towers School, a leading educational institution in Riyadh, to deliver personalised student
learning experiences through AI-powered solutions. Alef Education’s Saudi Arabia based team is
dedicated to building successful partnerships in the Kingdom, further strengthening and expanding its

presence across the region.

The Learn KSA conference aimed to provide a platform that unites the world’s brightest minds in
education, fostering collaboration and inspiring positive change. The inaugural event took place in
Riyadh, Saudi Arabia, one of the largest education markets in the Gulf Cooperation Council (GCC)

region. It brought together educators, industry leaders, and policymakers to explore innovative
strategies to enhance educational outcomes through integrating advanced technologies.

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The EdTech company also showcased its innovative solutions that leverage AI, machine learning, and
big data to enhance personalised learning experiences during the two-day event. In addition, Alef
Education unveiled Miqyas Al Dhad, an innovative data-driven framework designed to improve the
literacy skills of Arabic speakers across the Arab world. This first-of-its-kind Arabic language

measurement framework is a partnership between Alef Education and MetaMetrics®, the US-based
developer of the renowned Lexile® Framework for Reading.

Chief Growth Officer Will Lock took part in two panel discussions as part of the company’s participation
in the event. The first was entitled ‘Global Journey, Local Roots’, where he explored the integration of

technology into education and how it equips students with essential skills, helping them thrive in an
increasingly globalised world. The second dialogue, entitled ‘Does Artificial Intelligence Pass the Test?
Assessment in the Age of AI’ explored how AI-powered solutions, including products developed by Alef
Education, are transforming the assessment process by improving the accuracy of assessments,

providing real-time feedback, and personalising learning experiences to better meet the needs of
students and educators.

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