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9/19/24, 11:33 AM MAJRA, Ma’an Collaborate on Social Innovation Initiatives | ESG Mena
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MAJRA, Ma’an Collaborate on Social Innovation Initiatives

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The National CSR Fund – MAJRA and the Authority of Social Contribution – Ma’an have announced a collaboration aimed at
driving social innovation.

According to the two parties, this collaboration will be activated through the 10th and 11th cohorts of the Ma’an Social
Incubator (MSI) program and the Zuleya initiative.

“We empower individuals and industries to support initiatives that improve quality of life and promote social integration by
allowing companies with social objectives to actively participate in these initiatives. Our collaboration with MAJRA is crucial

as it reflects the importance of strategic partnerships in amplifying the sustainable impact of the MSI program and Zuleya
initiative, while creating new opportunities for CSR initiatives,” commented His Excellency Abdulla Humaid Al Ameri, Director
General of the Authority of Social Contribution – Ma’an.

The MSI program, launched in 2019, aims to support social entrepreneurs and social initiatives that have a significant

societal impact and raise awareness about their role in achieving sustainable development goals (SDGs).

Meanwhile, the Zuleya initiative, according to founders, seeks to enrich cultural and artistic awareness within the community

through workshops and art exhibitions.

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