Page 9 - MAJRA PR REPORT - SEPTEMBER 2024

Press Release

The MSI program is dedicated to supporting social entrepreneurs and social initiatives that

have a significant societal impact. It fosters a conducive environment for the development of
impactful projects that address the social priorities of community groups and individuals.

Additionally, it aims to raise awareness about the significance of social initiatives in achieving

sustainable development goals (SDGs). Meanwhile, the Zuleya initiative seeks to enrich

cultural and artistic awareness within the community through workshops and art exhibitions,

revitalising the Emirati heritage and promoting national identity. Both the MSI program and

Zuleya initiative have been awarded the Verification stamp, recognising their alignment with

UAE national priorities, SDGs, and their positive societal impact.

His Excellency Abdullah Al Saleh, the Undersecretary of the Ministry of Economy and the

Vice Chairman of MAJRA’s Board of Trustees, stated that the collaboration between MAJRA

and Ma’an exemplifies cross-sector cooperation and demonstrates a shared commitment to
strengthening national projects and initiatives that foster social cohesion and sustainable

development. “This move contributes to the enhancement of collaborative efforts aimed at

encouraging social innovation and sustaining impactful projects and programs, all while

empowering the community-focused work system,” H.E. Al Saleh added.

This partnership reflects the dedication of both the parties to achieving the national goals

outlined in the ‘We the UAE 2031’ vision by strengthening the role of government and

community sectors in promoting sustainable development.

His Excellency Abdulla Humaid Al Ameri, Director General of the Authority of Social

Contribution - Ma’an, emphasised the commitment of the Authority to delivering sustainable
solutions for social priorities. “We empower individuals and industries to support initiatives

that improve quality of life and promote social integration by allowing companies with social

objectives to actively participate in these initiatives. Our collaboration with MAJRA is crucial

as it reflects the importance of strategic partnerships in amplifying the sustainable impact of