Page 3 - MBRF ARABIC GENERAL REPORT - November 2024
P. 3
PR REPORT
MBRF
November 2024
26 Press Releases were issued for MBRF
1 Statement was made for MBRF
1 Article was made for MBRF
74 Interviews were conducted for MBRF
54 Content Developments were made for MBRF
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 6,821,700
*Arabic Total Value of Spend 1:4 AED 27,286,800
English Total AED 1,902,500
*English Total Value of Spend 1:4 AED 7,610,000
TOTAL AED 34,896,800
*This calculation is based on the principle that editorials have four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
