Page 3 - Wilo PR Report - July 2024
P. 3
MEDIA MONITORING REPORT
(July 2024)
Wilo
1 Press Release was issued for Wilo.
4 Opinion pieces were issued for Wilo.
The press release was sent to all local, Pan-Arab, English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 257,900
*Arabic Total Value of Spend 1:4 AED 1,031,600
English Total AED 192,400
*English Total Value of Spend 1:4 AED 769,600
TOTAL AED 1,801,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
