Page 3 - ENGLISH PR REPORT FEBRUARY 2024_Neat
P. 3

PR REPORT



                                    Dubai Municipality



                                                February 2024




                 11 Press Releases were issued for Dubai Municipality
                 1 Statement was issued for Dubai Municipality
                 19 Interviews were conducted for Dubai Municipality

                 17 Content Developments were made for Dubai Municipality
                 20 Files including media plans were made for Dubai Municipality

                 The Press Releases were sent to all local, Pan Arab English, and Arabic publications.

                 TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.



                    A  r  a  b  i  c     T  o  t  a  l                    A  E  D           1  8  ,  7  0  8  ,  9  0  0

                  *Arabic Total Value of Spend 1:4                     AED                           74,835,600

                  English Total                                                       AED                             9,490,800

                  *English Total Value of Spend 1:4                    AED                           37,963,200

                  TOTAL                                                AED                         112,798,800



                 *This calculation is based on the principle that editorial has four times the value of paid-for
                 advertising, as surveys have proven that the majority of readers tend to believe the veracity of
                 editorial is four times more than paid-for advertising









                                TELEPHONE: +971 4 4562888     P.O.BOX: 500266           E-MAIL: business@orientplanet.com
                                FAX: +971 4 4549528           Dubai, United Arab Emirates   WEBSITE: www.orientplanet.com
   1   2   3   4   5   6   7   8