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2/21/24, 11:27 AM Dubai Forges Ahead in Food Security with Majid Al Futtaim Partners…

Building a Resilient Food Ecosystem

The synergy between Dubai Municipality and Majid Al Futtaim - Retail is a testament to the city's visionary

approach to tackling global challenges. By harnessing the power of digital connectivity, the partnership seeks

to offer unparalleled visibility into the supply chain of strategic food commodities. This digital leap forward will

enable both entities to monitor potential disruptions proactively, ensuring an agile and flexible response
mechanism is in place. The Food Security Platform, a digital hub at the heart of this collaboration, will serve as

a beacon of innovation, empowering stakeholders to make informed decisions and foster a culture of

preparedness against any food security threats.

Empowering Communities with Access to Quality Food

At its core, the partnership between Dubai Municipality and Majid Al Futtaim - Retail is driven by a shared
commitment to community well-being. The MoU underscores the importance of providing healthy, safe,

nutritious, and affordable food to all members of society, especially during times of crisis and emergencies.

Through the strategic sharing of food commodity data and the promotion of awareness programs, this initiative

aims to elevate the standards of food availability and accessibility across Dubai. Furthermore, the use of

consumer data by Majid Al Futtaim - Retail will play a critical role in understanding and catering to the evolving
needs and preferences of consumers, thereby enhancing the overall customer service experience in the long

term.

A Blueprint for Future Collaboration

The collaboration between Dubai Municipality and Majid Al Futtaim - Retail sets a new benchmark for public-
private partnerships in the realm of food security. By establishing electronic connectivity for strategic food

commodity data, this partnership not only aims to mitigate the impact of supply chain challenges but also to

inspire future initiatives that prioritize sustainability, resilience, and community health. As Dubai continues to

navigate the complexities of global food systems, this MoU serves as a powerful reminder of the emirate's

commitment to innovation, collaboration, and the relentless pursuit of a sustainable future for all.

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