Page 22 - AAE PR REPORT - MARCH 2025

Press Release
Worldwide CashExpress unveils its new Identity as

Blue Remit

The transformation aligns with the Company’s vision to lead in technology-
driven global remittance solutions

Dubai, UAE – 2 March 2025: Worldwide Cash Express, a leading Money Transfer Operator and
subsidiary of Al Ansari Financial Services PJSC (DFM: ALANSARI), one of the leading

integrated financial services groups inthe UAE, is proud to announce its rebranding to Blue Remit.
This strategic rebrand further strengthens the company’s position as a trusted and innovative global
remittance provider, leveraging advanced technology to meet the evolving needs of our customers
and partners.

The decision to rebrand follows extensive strategic planning and aligns with the company’s vision
for innovation, expansion, and market leadership. Blue Remit will build on the strong foundation
established by Worldwide Cash Express while embracing a broader perspective to deliver cutting-
edge modern remittance solutions to a more dynamic and diverse global market.

Inspired by the blue sky, symbolising limitless possibilities, Blue Remit reflects the company’s
ambition to redefine cross-border payments through advanced technology and expanded digital
services across the globe.

This rebrand will enhance the company's relevance and inclusivity for corporate clients by offering
innovative services such as direct credit to bank accounts, digital wallets, mobile credits, and utility
accounts, expanding beyond traditional cash payout services.

“The rebranding of Worldwide Cash Express to Blue Remit marks a pivotal step in our growth
journey. It is a reflection of our vision to become a global leader in the remittance industry,
combining cutting-edge technology with a customer-centric approach. Furthermore, this change
allows us to clearly communicate our expanded digital service offerings, attract a wider
demographic, and prepare for the integration of future financial technologies like digital
currencies, which are key to our long-term strategy,” said Rashed A. Al Ansari, Chief Executive
Officer of Blue Remit.