Page 18 - CABSAT PR REPORT - March & April 2024

Heba Korayem, Content Market and Partnerships Specialist at Hconsult and MENA Co-

Production Salon’s host, said: "There are huge things happening in this seemingly compact

space. We have tracked USD 8 million in content investment through partnership deals directly
resulting from the meetings conducted at the Co-Production Salon in CABSAT. Furthermore,

several new deals are still unfolding, but for now, these are the deals we were authorised to

announce."

Stressing on the importance of CABSAT to the media industry, she added “The best part about
consistently having the Co-Production Salon at CABSAT, is the diverse mix of companies it

attracts. It serves as an ideal one-stop-shop for our participants, producers and broadcasters.

When they attend Co-Production Salon, they stick around because they could also find

everything they need, from new technologies to cameras and filming equipment, to broadcast

support for their content.”

Elena Brodskaia, Head of International Content Strategy at the MENA region’s first
Entertainment super App ‘Yango’, underscores her experience from the previous year, which

was held just months prior to the app’s remarkable launch in the MENA region. This highlights

the success and impact of the Co-Production Salon at CABSAT.

Elena said: “We participated in Co-production Salon at CABSAT 2023 at the onset of ‘Yango’
Play’s development and it offered a unique opportunity to connect with numerous leading

production houses of the region all in one place. The panel discussions on Ramadan shows and

the insightful analytics presented by HConsult were also very useful and it helped us in shaping

our content strategy for the app’s launch.”

For detailed information on participating or attending the MENA Co-Production Salon at

CABSAT, please visit https://cabsat.com/co-production-salon