Page 213 - CABSAT PR REPORT - March & April 2024

This year’s event is poised to be an exceptional platform, featuring the return of the Content
Congress, which offers opportunities to explore and provide insights on the evolving media
landscape; the SATEXPO Summit, a lead distributors, that facilitates innovation within the
satellite and space community and offers opportunities to form strategic partnerships; and
NextGen Content, which enables screening of un-released content, further offering a
platform for the region’s best content creators, distributors, and investors. It also offers
exclusive spaces for engagement, discussion, and innovation within the creator economy
and sustainable space exploitation.

Integrate ME plays crucial role in market growth

After its successful premier in 2023, Integrate Middle East will once again unite Pro AV and
system integration tech leaders, attracting buyers from various sectors throughout the
MENA region. The event is set to highlight the expedited development of the Pro AV
market, which is projected to reach USD 396.41 million by 2028, with a CAGR of 8.61 per
cent from 2024 to 2028 . The several factors that have played a crucial role in the market’s
growth, are the increased use of digital signage, the rise in popularity of e-learning, and the
advances in technology as mentioned in the Technavio Pro AV Market Analysis.

Integrate Middle East will further shed light on the advancements in the global smart
buildings market as well, which has been estimated to increase from USD 96 billion in 2023
to USD 408 billion by 2030, according to a report by Market Research Future.

Once again, key topics such as innovation utilisation, the metaverse, the future of work,
business-critical digital signage, smart buildings, and sustainable design will be discussed
at the Integrate Middle East Summit specifically aligned with the agenda of the Pro AV
industry. Attendees will have the opportunity to gain insights from world-class speakers and
industry specialists, making the most of valuable networking opportunities.

CABSAT’s collaboration with Integrate Middle East offers a platform for attendees and
exhibitors to access emerging business opportunities across education, media,
entertainment, hospitality, retail, and communication sectors, along with corporate, events,
and real estate industries.

Abhishek Ganapathy, Director, the Dubai World Trade Centre, said: “We are delighted to be
hosting the 30th edition of CABSAT 2024, which will coincide with the second edition of
Integrate Middle East, offering a unique platform that brings together leaders in content,
broadcast, satellite, media, and entertainment sectors. This event has successfully drawn
participants from various sectors, including retail, hospitality, healthcare, education, media,
and governments across the MENA region. We anticipate that this collaboration will open
newer avenues for technology leaders and integrated solution buyers to explore emerging
markets trends.”

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