Page 3 - CABSAT PR REPORT - March & April 2024
P. 3
PR REPORT
CABSAT
March - April 2024
3 Press Releases were issued for CABSAT
1 Save the date letter was done for CABSAT
14 Content Developments were made for CABSAT
The Press Releases were sent to all local, Pan Arab English and Arabic publications along with
International ones.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 965,000
*Arabic Total Value of Spend 1:4 AED 3,860,000
English Total AED 2,530,300
*English Total Value of Spend 1:4 AED 10,121,200
TOTAL AED 13,981,200
Total Arabic Media Reach 453,218
Total English Media Reach 35,456,403
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
