Page 77 - CABSAT PR REPORT - March & April 2024

4/30/24, 10:40 AM CABSAT 2024 to highlight new advancements in media and satellite technology with Content Congress and SATExpo Summit - T…
With the content creation and distribution landscape evolving regularly,

the Content Congress at CABSAT 2024 will provide a space for digital

innovators, industry leaders, and content creators to discuss new trends,

opportunities, and challenges. The Content Congress will explore key

industry trends, including the emergence of OTT content consumption,

in light of the projection that 44.9 percent of global internet users will

engage with OTT content in 2024. In addition, they will look at the
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increasing demand for immersive media experiences, content

monetisation strategies, and the future of broadcasting through

interactive panel discussions, keynote addresses, and interactive

workshops.

The platform will also offer a great opportunity to network with

prominent members of the international media community, as well as

hear from industry experts about their knowledge and expertise, laying

the groundwork for future partnerships, collaborations, and business

opportunities. The two-day programme will address significant topics

through several sessions, such as ‘What AI could mean for the Middle

East Media Industry,’ ‘Who is More Original: Human vs. AI,’ and ‘The

Arab Box Office’ among others.

Likewise, hands-on discussions about social and environmental

responsibility in the media industry will enable visitors to broaden their

perspectives and gain insights into ethical business practices. These

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