Page 90 - CABSAT PR REPORT - March & April 2024

The Content Congress will explore key industry trends, including the emergence of over-
the-top (OTT) content consumption, in light of the projection that 44.9 percent of global
internet users will engage with OTT content in 2024. In addition, they will look at the
increasing demand for immersive media experiences, content monetisation strategies,
and the future of broadcasting through interactive panel discussions, keynote addresses,
and interactive workshops.

CABSAT 2024 to highlight new advancements in media, satellite technology© Provided
by Emirates News Agency (WAM)

The two-day programme will address significant topics through several sessions, such as
'What AI could mean for the Middle East Media Industry,' 'Who is More Original: Human
vs. AI,' and 'The Arab Box Office' among others.

Manoj Abraham Mathew, Director – Studios & Events at Dubai Media, stated, "CABSAT
2024 provides an influential forum for innovators, content creators, and distributors to
examine the newest developments in technology, and trends that will impact the media
and entertainment industry going forward. I look forward to connecting with industry
leaders and sharing my vision for the content landscape at this year's CABSAT, which we
believe will be truly transformative."

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