Page 3 - DGHR PR REPORT - SEPTEMBER 2024
P. 3
PR REPORT
Dubai Government Human Resources
Department
September 2024
3 Press Releases were issued for DGHR
1 News Brief was issued for DGHR
1 Statement was issued for DGHR
1 Quote was issued for DGHR
6 Interviews were conducted for DGHR
8 Content Development were made for DGHR
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 3,579,700
*Arabic Total Value of Spend 1:4 AED 14,318,800
English Total AED 1,656,700
*English Total Value of Spend 1:4 AED 6,626,800
TOTAL AED 20,945,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
