Page 105 - DXB Live PR REPORT - APRIL 2024

4/4/24, 12:02 PM DXB LIVE Achieves Phenomenal Growth, Expands Business in 2023 | Web Release
visitors, with 1,500 companies and brands participating from 48 countries worldwide. The event

successfully enhanced Dubai’s position as a global hub for the coffee industry.

Diverse Community Events

DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing the

cultural richness of Dubai and Abu Dhabi, from a number of stunning drone shows to festivals, artistic

performances, and musical concerts featuring both Arab and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter extravaganza that

captivated over 200,000 attendees in 2023. The event offered more than 90 rides, numerous event

areas, daily performances, workshops, and a diverse range of culinary offerings. Additionally, the

second edition of Souq Al Freej provided a platform for small-to-medium enterprises to showcase their

home-made products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta’s position on

the tourism map. This celebration showcased an engaging lineup of entertainment, exhibitions, and

performances meticulously crafted to deepen the audience’s connection with local heritage. Through a

captivating blend of traditional shows, informative exhibits, and cultural demonstrations, Hatta Cultural

Nights offered an enriching journey into the region’s history and culture, enhancing visitors’

appreciation of this unique destination.

Weddings See Exponential Growth

Weddings at Dubai World Trade Centre also witnessed exponential growth due to world-class

integrated services, including stunning floral displays and interior decor delivered to the highest global

standards. The DXB LIVE team successfully organised 65 weddings in 2023, with some events hosting
over 2,000 guests.

Al Hammadi concluded: “DXB LIVE’s remarkable achievements in 2023 underscore our unwavering

commitment to excellence and innovation in the global events industry. Our exponential growth,

marked by doubling our business and orchestrating groundbreaking international conferences, reflect

not only our dedication but also Dubai’s position as a premier destination for world-class events. As we

https://web-release.com/dxb-live-achieves-phenomenal-growth-expands-business-in-2023/ 4/5