Page 3 - DXB Live PR REPORT - APRIL 2024
P. 3
PR REPORT
DXB LIVE
April 2024
1 Press Release was issued for DXB Live
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 850,700
*Arabic Total Value of Spend 1:4 AED 3,402,800
English Total AED 886,600
*English Total Value of Spend 1:4 AED 3,546,400
TOTAL AED 6,949,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
