Page 3 - FDF QUARTER 2 REPORT 2025 (ENGLISH)
P. 3
PR REPORT
Family Development Foundation
(FDF)
April ‐ June 2025
23 Press Releases were issued for Family Development Foundation (FDF)
4 Statements were issued for Family Development Foundation (FDF)
10 Articles were made for Family Development Foundation (FDF)
21 Interviews were conducted for Family Development Foundation (FDF)
94 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 971
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 7,574,000
*Arabic Total Value of Spend 1:4 AED 30,296,000
English Total AED 3,190,800
*English Total Value of Spend 1:4 AED 12,763,200
TOTAL AED 43,059,200
*This calculation is based on the principle that editorial has four times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid‐for advertising.
