Page 3 - MOE ARABIC PR - APRIL 2024 (Part 2)
P. 3
PR REPORT
Ministry of Economy
April 2024
9 Press Releases were issued for Ministry of Economy
1 Media Invite was made for Ministry of Economy
16 Speeches were prepared for Ministry of Economy
14 Event Media Coverages were conducted for Ministry of Economy
2 Interviews were conducted for Ministry of Economy
27 Content Development were made for Ministry of Economy
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 17,687,700
*Arabic Total Value of Spend 1:4 AED 70,750,800
English Total AED 5,836,400
*English Total Value of Spend 1:4 AED 23,345,600
TOTAL AED 94,096,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
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