Page 4 - INTERNATIONAL SOS PR REPORT - MARCH 2024
P. 4
PR REPORT
International SOS
March 2024
3 Press Releases were issued for International SOS
3 Interviews were conducted for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN USD.
Arabic Total USD 197,407
*Arabic Total Value of Spend 1:4 USD 789,628
English Total USD 82,207
*English Total Value of Spend 1:4 USD 328,828
TOTAL USD 1,118,456
Total Arabic Media Reach 212,762
Total English Media Reach 6,749,292
Total No. of Coverage 60
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
